Quality of products vital in Buy Zimbabwe Campaign

The Buy Zimbabwe Campaign was officially launched on 3 August 2011 during a ceremony held at Africa Unity Square in Harare. The ceremony that was officiated by the Minister of State in Vice President Joyce Mujuru's office, Honourable Sylvester Nguni also some of the Industrial Development Corporation of Zimbabwe's leading brands such Olivine, Willowvale Mazda Motor Industries (WMMI) and Travan Blankets participating in the exhibition.

The ceremony also witnessed the unveiling of the unique Buy Zimbabwe insignia that will be the identifiable country of origin logo on local products that meet high quality standards as determined and recognized by the Standards Association of Zimbabwe.

The Buy Zimbabwe Day was also an opportunity for local companies to get feedback from consumers on issues related to pricing, quality and availability of products.